The unforgettable glamour of the early-2000s WAG (Wives and Girlfriends) era has officially made a triumphant return to the global fashion stage.
Renowned British model and television personality Abbey Clancy has teamed up with iconic lifestyle brand Juicy Couture to front their highly anticipated new campaign, “The WAG Collection.”
The star-studded campaign arrives at a strategically perfect moment in British pop culture, tapping into heavy nostalgia ahead of this summer’s UEFA Euro 2026 football tournament.
Clancy, 40, who is married to former England striking legend Peter Crouch, 45, showcases her timeless style on a football pitch in a series of striking, high-fashion imagery captured by acclaimed fashion photographer Karis Kennedy.
Juicy Couture, an American brand that fundamentally defined early-2000s celebrity street style through its signature rhinestone-embellished velour tracksuits, is undergoing a massive cultural resurgence.
Clancy’s new editorial honors that heritage while pushing contemporary fashion boundaries.
In one of the campaign’s standout looks, the mother-of-four embraces bold noughties styling, modeling a pair of fitted Juicy Couture hotpants emblazoned with the trademark “Juicy” logo across the back, expertly paired with retro white sports socks, high heels, and a sleek baseball cap.
Another frame features Clancy reviving the low-rise denim trend, effortlessly channeling the peak-WAG aesthetic that dominated British tabloids and fashion magazines two decades ago.
Sharing the exclusive campaign rollout with her millions of followers on Instagram, Clancy captioned the imagery with a nod to the luxury lifestyle brand’s enduring French slogan: “J’adore @juicycoutureuk.”
The campaign has quickly become a focal point of discussion across fashion blogs and social media platforms like Reddit, where users are celebrating the authentic crossover between a real-life noughties icon and the brand that defined the era.
Clancy’s partnership with Juicy Couture is far from a mere commercial endorsement; the model is a self-proclaimed lifelong devotee of the brand.
Speaking candidly on her chart-topping weekly podcast, The Therapy Crouch, which she hosts alongside her husband Peter, Clancy recently analyzed the exact cultural catalyst that triggered the velour tracksuit’s modern comeback.
According to Clancy, Hollywood actress Zendaya wearing a vibrant pink zip-up Juicy hoodie in her acclaimed 2024 sports-drama film Challengers acted as the ultimate spark for Gen-Z and millennial consumers.
“The girl in the tennis movie wore a Juicy tracksuit,” Clancy noted enthusiastically during a podcast episode. “I just bought some the other day. I had a black and grey velour tie-dye one, I loved it.”
Beyond her high-profile modeling campaigns, Clancy has earned a dedicated digital following by remaining incredibly transparent about the realities of maintaining a balanced lifestyle.
She recently made headlines by discussing her conscious decision to curb her drinking habits, admitting that like many parents, she “overdid the wine” while navigating the strict isolation of the COVID-19 pandemic.
Today, Clancy subscribes to a structured, wellness-focused routine.
Describing her typical morning, she revealed a hectic but rewarding schedule that begins at 6:30 AM with a fresh coffee while preparing her four children for the daily school run.
“Once all four kids are at school, my day can begin,” Clancy shared in a recent interview.
“I might overindulge on holiday and consume a lot of wine, but then I’ll be on a health kick, so I go to the gym every day.”
Clancy’s weekdays are an active blend of professional and personal passions. In addition to rigorous gym sessions, she spends an hour practicing precision dressage with her beloved horse, Enzo.
Her weekends and evenings remain strictly grounded around family dinners, which she takes pride in preparing herself, frequently treating Crouch and the children to home-cooked steaks and gourmet dauphinoise potatoes.
Through her high-fashion campaigns and authentic media presence, Abbey Clancy continues to prove that noughties nostalgia isn’t just a passing trend—it is a powerful cultural movement spearheaded by the women who lived it first.