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Amanda Holden Stuns in Baby Blue Bikini During Poolside Pet Campaign

Television presenter and radio personality Amanda Holden has once again turned heads across social media, proving that she can transform even a routine commercial shoot into an effortless masterclass in summer glamour.

Relaxing under the sun on an inflatable lounger in a swimming pool, the 55-year-old Britain’s Got Talent judge showcased her stunning figure in a baby blue bikini while sipping a refreshing cocktail—all while filming a campaign for her beloved dogs.

Amanda Holden looked incredible in a baby blue bikini as she lounged on an inflatable sunbed while revealing how she stays cool in the summer with her pets
Amanda Holden looked incredible in a baby blue bikini as she lounged on an inflatable sunbed while revealing how she stays cool in the summer with her pets Credit: Instagram / @noholdenback

In a video uploaded to her Instagram account, Holden demonstrated how she and her family manage to keep cool during the sweltering summer heatwave.

Accompanied by her cherished pooches—Rudie, Minnie, and Dolly—the mother-of-two offered fans a peek into her poolside backyard routine.

As she reclined with a spritz in hand, one of her four-legged companions leaped onto the float to join her, creating a playful yet picture-perfect moment for her millions of followers.

The TV and radio personality, 55, was filming a dog food adverts with her beloved pooches - Rudie, Minnie and Dolly - which she shared to her Instagram
The TV and radio personality, 55, was filming a dog food adverts with her beloved pooches – Rudie, Minnie and Dolly – which she shared to her Instagram Credit: Instagram / @noholdenback

Holden explained to her audience that while pool days and floating water toys keep her pets entertained and cool on the surface, maintaining their health from the inside out remains her top priority.

To ensure her dogs stay adequately hydrated throughout the hotter months, she relies on a specialized wet food brand, Barking and Meowing Heads, which provides essential extra hydration alongside nutritional benefits.

The glamorous pet food commercial arrives on the heels of a serene family getaway to the Greek island of Corfu.

Prior to being joined by a larger group of friends for extended summer celebrations, Holden took time to enjoy some quiet, quality downtime with her husband, record producer Chris Hughes.

The couple, who recently marked 18 years of marriage after first meeting in Los Angeles five years prior to tying the knot, posed for a rare and romantic photograph posted to Instagram.

Holden looked effortless in a khaki green lace slip dress, while Hughes complemented her style in a crisp, white linen shirt. The couple share two daughters: 20-year-old Alexa and 14-year-old Hollie.

Amanda looked as glamorous as ever in her two-piece swimwear, sipping on a spritz as one of her dogs jumped on the float to join her
Amanda looked as glamorous as ever in her two-piece swimwear, sipping on a spritz as one of her dogs jumped on the float to join her Credit: Instagram / @noholdenback

Admired by fans worldwide, the romantic snap sparked an outpouring of admiration in the comment section.

Followers flooded the post with praise, marveling at Holden’s age-defying radiance with comments such as “You look gorg,” “What a gorgeous photo,” and “What a perfect couple.”

With her frequent swimwear posts and radiant red-carpet appearances, Holden is no stranger to stripping down for the camera.

However, maintaining her enviable physique requires a disciplined—yet balanced—lifestyle approach.

The mother of two revealed she gets through the summer by hanging out in garden in the pool, while her pets enjoy water toys to keep them cool
The mother of two revealed she gets through the summer by hanging out in garden in the pool, while her pets enjoy water toys to keep them cool Credit: Instagram / @noholdenback

Opening up about her health and wellness routine, Holden revealed that she draws inspiration from legendary actress Elizabeth Hurley’s dietary philosophy.

She adheres to a structure centered around one major, highly nutrient-dense meal a day.

Her morning routine typically consists of an egg white omelette packed with spinach, feta, and avocado, washed down with a nutrient-rich green juice. After this wholesome start, she generally avoids solid food until the evening meal.

“I’m a vegetarian, so I think I’m probably accidentally pretty healthy,” Holden mused during a candid interview.

“But I do love my food and I love my alcohol, especially an Aperol Spritz in this weather!”

Amanda then revealed she keeps them healthy with a brand of wet food called Barking and Meowing Heads, which gives them extra hydration in the summer months
Amanda then revealed she keeps them healthy with a brand of wet food called Barking and Meowing Heads, which gives them extra hydration in the summer months Credit: Instagram / @noholdenback

Unlike fitness enthusiasts who advocate for strict restrictions, Holden rejects rigid diet culture. She firmly believes that moderation, rather than deprivation, is the key to long-term health and happiness.

“I applaud whatever works for anybody else, but I can’t be one of those people that cuts stuff out,” Holden explained. “I just think life is tricky as it is, so just let yourself have what you want within good reason. A little bit of everything is good.”

When pressed on how she consistently manages to nail her striking bikini poses for photographs, the presenter offered a humorously down-to-earth explanation: “I breathe in! I think as women you naturally breathe in, it’s inherent. But there’s no like trickery or anything.”

Amanda showcased her radiant appearance as she posed for a rare romantic snap with her husband Chris Hughes on Sunday
Amanda showcased her radiant appearance as she posed for a rare romantic snap with her husband Chris Hughes on Sunday Credit: Instagram / @noholdenback

Holden credits much of her athletic shape to genetics, noting that her mother, grandmother, and sister all maintain slim figures. Beyond genetics, her primary physical outlet is her home exercise routine.

She routinely uses her Peloton bike two to three times a week, praising its convenience as an indoor workout option that easily fits around her demanding broadcasting schedule regardless of the weather.

Deflecting Trolls and Facing the World with Confidence

While Holden’s glamorous posts frequently harvest praise from devoted fans, being a high-profile figure in modern media means she is occasionally targeted by online critics and trolls.

Amanda Holden Stuns in Baby Blue Bikini During Poolside Pet Campaign
Credit: Instagram / @noholdenback

Nevertheless, the veteran presenter remains entirely unfazed by negative commentary.

Embracing her bold and expressive fashion sense, Holden playfully declared her life motto: “‘I’m never knowingly understated’ is what will go on my tombstone.”

Having developed a remarkably thick skin over decades in the entertainment industry, she maintains a strict policy when it comes to dealing with online toxicity.

She avoids reading negative comments and refuses to engage with malicious users.

“I don’t have any time for people who have negative comments, I just don’t scroll down,” she stated frankly. “If I see anything bad on Instagram I sort of weigh it up. Do I want to block them? Am I amused? Is it saucy? I understand people have different ways of coping with things, but I’m of the mindset that if you’re putting yourself out there, you have to take the rough with the smooth.”

She added with her signature wit: “That is very sadly our industry and you build a tougher skin from it, and I’m like, ‘Do you know what? Come and say it to my face and let’s see how you get on!'”

Amanda Holden Stuns in Baby Blue Bikini During Poolside Pet Campaign
Credit: Instagram / @noholdenback

For Holden, confidence is as much about mental resilience as it is about external presentation. She considers her beauty routine an essential layer of psychological defense against the pressures of public life.

“I’ve always said my makeup is my armour,” she revealed. “You will never catch me without a lash and a bit of lip gloss. I’m mostly always wearing sunglasses as well, because if you are having an off day, you just put on a pair of shades and you’re a winner straight away.”