Gemma Collins in I’m A Celeb All Stars row as she threatens to sue ITV over ‘offensive’ advert.
Gemma Collins has found herself at the centre of a fresh I’m A Celebrity row after becoming upset over a promotional advert created for the upcoming All Stars series — and is now reportedly threatening to take legal action against ITV.
The 44-year-old reality star, who became a household name on The Only Way Is Essex, is said to have been left distressed when she saw a caricature sketch designed to promote the All Stars line-up.
Each celebrity was given a cartoon-style drawing to be used during the campaign, but Gemma’s reaction has sparked unexpected tension behind the scenes.
Collins, who originally appeared on the show in 2014 before quitting early due to struggling in the jungle environment, had agreed to return for the pre-recorded All Stars spin-off.
However, according to a report from MailOnline, the “exaggerated” illustration of her pushed her to frustration, leaving her feeling mocked and misrepresented.
‘Upset’ by exaggerated portrayal
A source told the outlet that the artwork was intended to be light-hearted and in keeping with the show’s jungle humour. While most of the returning contestants “saw the funny side”, the insider said Gemma struggled to view it the same way.
“She was really upset by her image,” the source explained. “Gemma has worked hard to feel confident in her own skin, and seeing herself portrayed in such an exaggerated way was difficult for her. It definitely felt unkind.”
The insider added that the star — who has frequently spoken about body confidence and self-esteem over the years — felt the caricature undermined the effort she had put into filming the new series.
“Even returning to the show, when she hated it the first time, she didn’t expect to be made a laughing stock,” the source continued.
According to reports, the situation escalated to the point where Gemma threatened legal action for damages. However, a separate source insisted that the issue has now been “rectified” and everyone involved has “moved forward” following creative discussions.
ITV has declined to comment, and representatives for Collins have also remained silent.
Star-packed All Stars line-up
The All Stars edition, due to air next year, brings together some of the most memorable campmates across the show’s history.
The confirmed line-up includes heavyweight names such as David Haye, Harry Redknapp, Seann Walsh, Scarlett Moffatt, Adam Thomas, Sir Mo Farah and Ashley Roberts, alongside Collins.
The series will reunite viewers with classic personalities while throwing them into a fresh batch of brutal Bushtucker trials filmed especially for the new season.
Among those offering predictions for the cast is I’m A Celebrity legend Gillian McKeith, who spoke to Casino.org about how she expects the returning stars to cope with their second stint in the jungle.
‘It’s going to be horrendous for her’
McKeith, known for her own dramatic jungle moments, admitted she was surprised Gemma had agreed to return after her short-lived appearance a decade ago.
“You’ve got Gemma Collins in there,” she said. “I was surprised she is going back — because she only stayed a few minutes last time, right?”
McKeith added that the experience may be tougher for the TOWIE star this time around.
“It’s going to be horrendous for her. I think she’ll be determined to finish it, though. She’ll try her best. She’ll be entertaining for sure.”
With filming wrapped and anticipation building, all eyes are now on ITV to see how the series will be marketed — and whether Collins’ complaint prompts a more cautious creative approach.
One thing is certain: before the show has even aired, the All Stars season is already delivering drama.