Ashley Roberts has shared a light-hearted holiday moment with fans after revealing she suffered a painful case of sunburn during her latest getaway to Turkey.

The radio presenter and former Pussycat Dolls star took to Instagram to document the reality of soaking up the sun, admitting she had once again underestimated the strength of the heat.

The 43-year-old, who is currently enjoying a luxury break on the Turkish coast, posted a playful video to her Instagram Stories showing the aftermath of her first day in the sunshine.

Wearing a blue bikini, Ashley filmed herself in a mirror before jokingly turning to reveal the redness caused by missing spots with sunscreen.

Alongside the clip, she candidly admitted she “never learns” when it comes to sun protection, poking fun at herself for repeating a familiar holiday mistake.

In the short video, Ashley added humour to the situation by captioning the post with a tongue-in-cheek remark about being “too hot to handle,” before acknowledging the uncomfortable reality of sunburn.

“Day one and I never learn, ouch!” she said, keeping the tone self-aware and relatable.

Fans are used to Ashley sharing unfiltered moments from her life, and the post was in keeping with her open and upbeat approach on social media.

While the clip was playful, it also served as a reminder of how quickly sun exposure can catch people out, even those who spend plenty of time in warm climates.

Earlier in the day, Ashley had shared clips and photos from her seaside surroundings, showing her cooling off by paddling in the ocean as she enjoyed the clear blue waters.

She is staying at the five-star Yazz Collective hotel, a luxury resort known for its private beach, tranquil setting and high-end amenities.

The TV and radio personality appeared relaxed and in good spirits as she took in the scenery, posting snapshots of sun loungers, the sea and her beachside walks.

Despite the sunburn setback, Ashley made it clear she was making the most of her time away.

Her Turkey holiday comes amid a busy period in her career, with Ashley continuing her role on Heart Radio alongside hosting duties on television.

Known for balancing work with wellness and travel, she often shares glimpses of her downtime with followers.

Ashley’s candid approach struck a chord with fans, many of whom have experienced similar holiday mishaps.

Social media users praised her for keeping things real rather than presenting a perfectly polished image, with several commenting that sunburn is a common issue during early days of a beach break.

Her openness reflects a broader trend among celebrities who are increasingly willing to show more authentic moments online, from travel slip-ups to everyday struggles.

Best known for her time as a member of the Pussycat Dolls, Ashley has successfully carved out a career in British media since relocating to the UK.

She is a regular voice on Heart Radio and has appeared on numerous television shows, including Strictly Come Dancing, where she reached the final and became a fan favourite.

Her energetic personality and willingness to laugh at herself have helped her maintain a strong connection with audiences, both on air and online.

While the post was shared in jest, it also subtly highlighted the importance of sun safety — particularly during the first days of exposure.

Health experts frequently warn that sunburn can happen quickly, even on cloudy days or during short periods outdoors, and recommend regular sunscreen application.

Ashley’s experience is one many holidaymakers can relate to, making her light-hearted update feel both entertaining and familiar.

As she continues her sun-soaked break in Turkey, fans will no doubt be keeping an eye out for more holiday updates — hopefully with a little extra SPF involved.