Supermodel Heidi Klum Defends Joint Shoots as ‘Proud’ Collaboration After Backlash Over Lingerie Campaigns

Heidi Klum, 52, and her daughter Leni Klum, 21, are once again commanding the spotlight, this time cementing their powerful bond in a new campaign for the beloved Italian underwear brand, Intimissimi.

The mother-daughter modeling duo, who previously faced a wave of criticism over their joint lingerie shoots, have firmly brushed off the backlash, using their latest collaboration to emphasize family support and body positivity.

The new campaign, prominently featured on Leni’s Instagram, showcases the pair in matching, cozy cashmere knitwear, shifting the focus from provocative underwear to comfortable lifestyle fashion.

This move effectively silences critics who had labeled their previous mother-daughter shoots as “inappropriate” or “weird,” reasserting their professional stance within the modeling industry.

Cashmere Comfort: The Latest Intimissimi Collaboration

In the new campaign video, both Heidi and Leni Klum show off their incredible figures while modeling Intimissimi’s “Ultralight with Cashmere shirts.” Leni, who officially began her modeling career in 2020, took to social media to celebrate the launch:

“I live in these super soft and cosy @intimissimi shirts! My new campaign with my mom @heidiklum for the iconic Ultralight with Cashmere shirts!”

Heidi, dressed in a pale cream jumper, and Leni, opting for a dark brown shade, visually demonstrated the seamless connection between high-profile fashion and relatable comfort.

This collaboration follows a pattern of successful joint ventures for the Klum women, including a lingerie basics collection earlier this year and a notable 2023 cashmere shoot that also included Heidi’s mother, Erna Klum, celebrating three generations of family beauty.

Heidi Klum Fires Back at Critics: ‘I’m Proud of My Daughter’

The decision by Heidi Klum (a former Project Runway star) and her daughter to continue their joint modeling work comes despite significant online pushback. Some critics expressed discomfort with the intimate nature of the lingerie campaigns.

However, Heidi has consistently defended the partnership, citing her European upbringing and her family’s healthy perspective on nudity.

In an interview with People, the supermodel directly addressed the naysayers: “A lot of people are like, ‘Oh, I don’t know about mom and daughter doing this together.’ But for us? I’m proud of my daughter. She’s fine with me like that.”

Heidi emphasized that body confidence is a family value, noting that she has “always been very open with my body.” This openness, she believes, has been instrumental in helping her children become more self-assured and less prone to viewing the body through a hypersexualized lens.

Leni Klum’s Perspective on Fame and Haters

Leni Klum, who is the daughter of Italian businessman Flavio Briatore but was adopted by singer Seal during his marriage to Heidi, is proving to be as resilient as her mother.

Despite being offered modeling gigs throughout her childhood, Heidi waited until Leni was ready to navigate the pressures of fame.

Now a student at New York University, Leni shared her approach to dealing with negative attention in an interview with Vogue Germany: “I always try to remember that no matter what you do, there will always be someone who doesn’t like it.

You simply have no control over it, and you can’t focus too much on the negative.”

She even found humor in the situation, joking that the fact that many of the hateful comments are in German—a language she doesn’t fully grasp—makes the “hate… easier to brush off.”

The Klum family’s influence on the fashion industry continues to grow. It appears Leni is not the only sibling following in her mother’s illustrious footsteps. Heidi Klum’s son, Henry, 19, recently made his own runway debut at Paris Fashion Week earlier this year.

With Leni establishing herself as a successful model and Henry now joining the ranks, the Klum modeling dynasty is clearly thriving, promising more celebrity fashion news and high-profile campaigns in the years to come.