Heidi Klum is ushering in the holiday season in the most glamorous way possible.
The 52-year-old supermodel and television personality set social media buzzing on Thursday after sharing a striking new lingerie photo on Instagram — a festive collaboration with Italian label Intimissimi.
In the sultry shot, Klum poses confidently in a red lace lingerie set, pairing a delicate bralette — listed at $85 on the brand’s website — with matching $20 bottoms.
She completed the look with a silky red robe draped loosely over her arms, allowing the vibrant set to take center stage.
The America’s Got Talent judge styled her signature blonde hair in soft waves that cascaded past her shoulders.
Her beauty look remained timeless and understated, with warm blush adding radiance to her complexion and a nude lip providing a polished finish.
“I love red and I love the holiday season with @intimissimi,” Klum wrote in the caption. “The new Christmas collection is out now — online and in stores. Sharing the gift of beauty for yourself and your loved ones.”
A Longstanding Partnership With Intimissimi
Klum’s latest festive campaign follows her continued partnership with the Italian lingerie and knitwear brand.
In October, she appeared alongside her 21-year-old daughter, Leni Klum, in a campaign that stirred conversation online. Despite criticism labeling their joint shoots “inappropriate,” Klum remained unfazed.
Speaking to People earlier this year, she explained, “A lot of people are like, ‘Oh, I don’t know about mom and daughter doing this together.’ But for us? I’m proud of my daughter.
She’s fine with me like that.”
Klum added that her children grew up seeing her comfort with her own body. “I’ve always been very open.
When I’m suntanning in the backyard, I might not have a top on. I’m European — my kids don’t know me any other way,” she said.
The Project Runway alum remains equally open about her lifestyle. Recently, she offered fans a glimpse of her so-called “breakfast of champions” — a plate featuring a boiled egg, raw onions, avocado, tomatoes, lettuce and a slice of pumpernickel bread with butter.
She also made headlines earlier this year after revealing she and her husband, Tom Kaulitz, completed a “worm and parasite cleanse,” a practice she admitted she had long been curious about.
Although she joked she didn’t “inspect anything,” she told People the experience left her feeling “good” and refreshed.
Reflecting on aging, Klum shared an empowering perspective. “Now it’s okay to be older — but it didn’t use to be like that. I feel like we’re more welcoming of wrinkles and rolls. Being accepted at every age is amazing.”
Beyond her Intimissimi campaign, Klum has stayed busy with fashion and media appearances. She recently showcased her figure in lace tights and hot pants for Calzedonia’s holiday collection, and on Thursday, she turned heads yet again at the 2026 Football World Cup pre-draw reception in Washington, D.C.
Her red-and-orange strapless sequin gown shimmered under the lights as she walked the red carpet, reminding fans why she remains one of fashion’s most enduring icons.
From high-profile events to holiday campaigns, Klum continues to embrace confidence, glamour and unapologetic self-expression — proving age has only strengthened her star power.