Formula One has always been a sport defined by speed, precision, and an unmistakable aura of glamour.
However, in 2026, the competition is no longer confined to the asphalt of Silverstone or the tight turns of Monte Carlo. A new leaderboard has emerged in the digital paddock: the race for social media supremacy among the sport’s most influential partners.
From runway models and professional athletes to the most famous woman on the planet, the modern “Wag” era of F1 is rewriting the rules of celebrity influence.
Leading the pack by a staggering margin is Kim Kardashian, whose high-profile romance with Lewis Hamilton has sent shockwaves through both the sporting and entertainment worlds.
1. Kim Kardashian (347 Million Followers)
The ultimate “break the internet” moment arrived in February 2026 when news surfaced that seven-time World Champion Lewis Hamilton and mogul Kim Kardashian were officially an item.
While the pair have known each other for over a decade—first crossing paths at a GQ event in 2014—their relationship reached a fever pitch this spring.
The couple went “Instagram official” during a romantic getaway to Tokyo in April.
Despite Hamilton’s massive 43 million-strong following, it is Kardashian’s 347 million fans that have officially crowned her the undisputed queen of the paddock.
2. Alexandra Saint Mleux (4.4 Million Followers)
Following a fairytale wedding in February 2026, Alexandra Saint Mleux has solidified her status as part of F1’s premier power couple alongside Ferrari’s Charles Leclerc.
The ceremony, held in the heart of Monte Carlo, was the social event of the season.
Known for her sophisticated style and her frequent appearances with the couple’s famous dog, Leo, Alexandra has seen her influence skyrocket as she supports the Monegasque driver’s championship aspirations.
3. Magui Corceiro (2.5 Million Followers)
Portuguese star Magui Corceiro has been at the center of many headlines over the past year. Her on-off relationship with reigning World Champion Lando Norris has kept fans guessing, but the pair currently appear to be going strong in their third attempt at a romance.
Corceiro, who previously dated footballer Joao Felix, has leveraged her massive following to become a dominant force in the European fashion and lifestyle space.
4. Kelly Piquet (2.4 Million Followers)
The daughter of three-time F1 champion Nelson Piquet, Kelly is essentially F1 royalty. Her relationship with Max Verstappen has been a cornerstone of the paddock since 2020.
The couple welcomed their first child together, Lily, in 2025, adding to their modern family alongside Penelope (from Piquet’s previous relationship with Daniil Kvyat).
Her blend of professional modeling and “behind-the-scenes” family life makes her a fan favorite.
5. Maia Reficco (1.9 Million Followers)
A new face in the paddock this year, American-Argentine singer Maia Reficco made a splash at the Miami Grand Prix.
Supporting Franco Colapinto during his standout season, Reficco “hard-launched” their relationship by holding hands in the paddock.
Her presence has brought a fresh musical flair to the Alpine camp, even catching the attention of football legend Lionel Messi during his Miami visit.
6. Yael Shelbia (1.4 Million Followers)
The partner of Aston Martin’s Lance Stroll, Yael Shelbia, is no stranger to the spotlight.
Named the “most stunning woman in the world” at age 19, Shelbia is a world-class model who once caught the eye of Kim Kardashian for a KKW Beauty campaign.
The former Israeli Air Force soldier made her paddock debut in Miami, proving that the Stroll family continues to bring elite-level glamour to the grid.
7. Lily Muni He (1.4 Million Followers)
Breaking the mold of the traditional “Wag,” Lily Muni He is a powerhouse athlete in her own right.
A professional golfer on the LPGA Tour, Lily and Williams driver Alex Albon are a match made in sporting heaven.
The couple, who connected over social media in 2019, announced their engagement in January 2026, making them one of the most respected and stable couples in the sport.
8. Francisca ‘Kika’ Gomes (1.2 Million Followers)
Dating Alpine’s Pierre Gasly since 2022, “Kika” Gomes has racing in her DNA thanks to her father, Goncalo.
A regular on the covers of LuxWOMAN and Cristina, Kika is a staple at high-fashion events for brands like Burberry and Carolina Herrera, often transitioning seamlessly from the runway to the pit lane.
9. Carmen Montero Mundt (838,000 Followers)
Proving that brains and beauty go hand-in-hand, George Russell’s partner Carmen Montero Mundt holds a degree in business management and finance.
Based in London, she is frequently seen at Russell’s side at elite events like Wimbledon.
Her understated elegance and professional background have made her a role model for a more reserved, classic style of F1 influence.
10. Rebecca Donaldson (Instagram Growth in Progress)
The Scottish model, who has been dating Ferrari-bound Carlos Sainz since 2023, rounds out the top tier.
A former Vogue cover star, Donaldson’s presence in the paddock has become more frequent as Sainz prepares for his high-stakes move to his next team.
Her connections to British high society and her long-standing modeling career ensure she remains a key figure to watch in the coming seasons.