Kylie Jenner has once again captured attention online, unveiling a striking new promotional campaign for her latest fragrance, Cosmic Intense, just days after making headlines alongside her boyfriend Timothée Chalamet at major Hollywood awards shows.
The 28-year-old beauty mogul shared a series of sultry images on Instagram on Wednesday, showcasing the campaign visuals for her newest scent under Kylie Cosmetics.
In the photos, Jenner models a low-cut red latex mini dress paired with sleek black pumps while reclining on a sofa, striking confident and polished poses that align with the brand’s signature aesthetic.
In another look, Jenner appears in a form-fitting red catsuit that many fans quickly compared to the iconic latex outfit worn by Britney Spears in her 2000 “Oops… I Did It Again” music video — a nod that added a nostalgic pop-culture edge to the campaign.
“Your Valentine in a bottle,” Jenner captioned the post, teasing the fragrance’s romantic positioning ahead of Valentine’s Day.
She described Cosmic Intense as “a deeper, more seductive take” on her original Cosmic scent, calling it “rich, warm, and addictive.”
According to Jenner, the fragrance represents an evolution of her brand rather than a complete reinvention.
“When creating this, I kept thinking about how to make my favorite parts of Cosmic even more irresistible,” she explained. “I wanted richer vanilla, more warmth, and that creamy softness that stays with you.”
The launch date has also been confirmed, with Cosmic Intense set to debut on January 21 via KylieCosmetics.com, followed by a wider retail release at Ulta Beauty on January 25.
The timing positions the fragrance as a key Valentine’s Day release, a strategy Jenner has successfully used in past product launches.
The campaign quickly drew attention from Jenner’s inner circle, with her mother Kris Jenner and close friend Hailey Bieber among those who liked the post.
Fans flooded the comments praising both the visuals and the fragrance concept, reinforcing Jenner’s continued influence in the beauty industry.
The new campaign arrives amid growing public interest in Jenner’s relationship with actor Timothée Chalamet.
According to a recent report by Page Six, the couple has been living together in Los Angeles for over a year and is said to be deeply committed.
“They’re obsessed with each other and always together,” a source claimed, adding that Chalamet has become involved in the lives of Jenner’s children, Stormi, seven, and Aire, three, whom she shares with rapper Travis Scott.
Speculation intensified following the couple’s affectionate appearances during awards season.
At the Golden Globes earlier this month, Chalamet referred to Jenner as his “partner” during his acceptance speech, a moment that quickly went viral.
Jenner was seen watching proudly from the audience as he thanked her.
The actor echoed the sentiment days later while accepting Best Actor honors at the Critics Choice Awards. “Thank you to my partner of three years,” Chalamet said.
“Thank you for our foundation. I love you. I couldn’t do this without you.” Cameras captured Jenner mouthing “I love you, too” in response, further fueling relationship buzz.
The public displays of affection came shortly after rumors suggested the couple had split, making their recent appearances even more notable.
According to body language experts and relationship commentators, the pair’s behavior sends a clear message of unity and stability.
As Jenner balances her personal life with an expanding beauty empire, Cosmic Intense marks another milestone in her evolution from reality TV star to global business leader.
With a high-profile romance, a carefully timed product launch, and a visually striking campaign, Kylie Jenner continues to dominate both the celebrity news cycle and the beauty market.