As the festive season arrives, it has become something of a tradition for Love Island stars to swap winter layers for glamorous Christmas-inspired looks.
From carefully styled brand campaigns to playful social media shoots, several former Islanders have once again embraced the holiday spirit by showcasing festive lingerie looks that combine seasonal charm with confidence.
Over the years, these Christmas-themed moments have become fan favourites, offering a mix of fashion, personality, and festive flair.
Here’s a look at some of the Love Island stars who have stood out as the ultimate “sexy Santas” this holiday season.
Maura Higgins
Few Love Island alumni have mastered festive glamour quite like Maura Higgins.
The Irish star, who rose to fame during the 2019 series, turned heads with a high-profile Christmas campaign for lingerie brand Ann Summers.
Maura embraced a Mrs Claus-inspired aesthetic, posing in a red dress designed to highlight her figure before switching to a white, fur-trimmed bodysuit that showed off her long legs.
Another standout look featured a red lace lingerie set styled with suspenders, offering a bold yet polished festive feel.
Now firmly established as a television personality and fashion favourite, Maura continues to expand her career, with the New Year set to begin on a high as she joins the US edition of The Traitors.
Lucie Donlan
Lucie Donlan, who appeared alongside Maura in the 2019 series, has also become a regular face in festive fashion campaigns.
The surfer-turned-influencer delighted fans with her Christmas-themed lingerie shoot, once again partnering with Ann Summers.
Styled in a fur-trimmed festive set, Lucie balanced a playful “naughty and nice” aesthetic while keeping the look relaxed and natural.
The reality star has previously spoken openly about her active lifestyle, crediting daily movement, yoga, and outdoor activities for her wellbeing.
Lucie, who is currently in a relationship with fellow Love Island alum Luke Mabbott, continues to build her brand around fitness, fashion, and lifestyle content.
Tasha Ghouri
Tasha Ghouri, who found fame during Love Island 2022, also joined the festive fashion line-up.
The model and dancer, who has had a busy year both professionally and personally, featured in a striking red lingerie campaign that quickly gained attention online.
Styled in classic Christmas tones, Tasha teased fans with playful captions and confident poses, proving once again why she remains one of the franchise’s most followed stars.
Her festive shoot marked a new chapter as she steps into the holiday season focusing on her career and independence.
Rebecca Gormley
Former Miss Newcastle Rebecca Gormley embraced Christmas glamour with a bold festive shoot that saw her posing beneath a decorated tree in red, lace-trimmed lingerie.
The winter Love Island star captioned her post with a cheeky nod to the “naughty list,” quickly sparking engagement from fans.
Rebecca later switched things up with a green, semi-sheer festive look, demonstrating her versatility and continued popularity within the Love Island community.
Lucinda Strafford
Lucinda Strafford, who has since appeared on Love Island Games, opted for a more fashion-forward festive approach.
The blonde reality star stepped into the Christmas spotlight wearing a sleeveless red dress, styled with sleek hair and classic red lipstick.
Her look blended glamour with seasonal elegance, proving that festive style doesn’t always require lingerie to make an impact.
Molly Smith
Rounding out the list is Molly Smith, the Love Island: All Stars winner who continues to command attention both on and off social media.
The newly engaged star showcased her Christmas-themed lingerie look as part of an Ann Summers campaign, combining festive styling with her signature confidence.
Fresh from announcing her engagement to fellow Islander Tom Clare, Molly’s festive appearance capped off a standout year, reinforcing her status as one of the franchise’s most successful alumni.
As Christmas approaches, these Love Island stars have once again shown why festive fashion remains a highlight for fans — blending seasonal cheer with style, confidence, and star power.