Former Love Island finalist Ella Thomas has captured attention online after sharing a striking winter photoshoot that saw her pose in a black bikini against a snowy backdrop.
The 25-year-old reality TV personality embraced sub-zero temperatures for the campaign-style clip, pairing the minimal two-piece with a dramatic black fur coat draped over her shoulders.
Thomas, who rose to prominence on the tenth series of Love Island in 2023, posted the video to her Instagram, where she continues to build her brand as a fashion and beauty influencer.
The post, which promotes Vaseline’s Gluta-Hya serum gloss and body care products, showcases the model confidently walking through snow before applying lip gloss and body glow to complete the look.
In the clip, Thomas accessorised the bikini with a black fur hat and matching boots, balancing winter styling with swimwear aesthetics.
Her makeup remained polished despite the freezing conditions, reinforcing the campaign’s theme of maintaining glossy, hydrated skin and lips in colder weather.
Overlaying the video, Thomas wrote: “Glossy lips by any means necessary,” while the track Pretty Girls Walk by Big Boss Vette played in the background.
She captioned the post: “Dress code was bikini & gluta-hya serum gloss,” directly referencing the product she was highlighting.
The campaign aligns with Thomas’s evolving career in the beauty and fashion space.
Since leaving the villa, she has collaborated with several major brands, leveraging her reality TV fame into commercial partnerships and sponsored content.
The post quickly attracted supportive comments from her former co-stars.
Catherine Agbaje described her as “Misss sexy,” while Indiyah Polack commented “YUM.” Uma Jammeh added enthusiastic praise, accompanied by fire emojis.
Fans also flooded the comments section with messages celebrating Thomas’s confidence and style.
Several referred to her as an “IT girl,” while others applauded the bold concept of wearing swimwear in snowy conditions.
The high-engagement post underscores Thomas’s continued relevance within the Love Island alumni community and her ability to generate online buzz through visually striking content.
The photoshoot comes shortly after reports confirmed that Thomas had ended her relationship with professional footballer Lloyd Jones.
The pair had publicly confirmed their romance in May last year, with Jones playing for Charlton Athletic at the time.
Earlier this month, fans noticed that both Thomas and Jones had unfollowed each other on Instagram and removed shared photos from their profiles — a move often interpreted as a sign of a breakup in the social media age.
Neither party has provided an extensive public statement, but followers were quick to speculate about the split.
Some fans expressed disappointment online, noting that the couple had appeared close in recent months.
However, Thomas has continued to focus on work commitments and travel, including recent trips abroad with family members.
Ella Thomas first entered the public eye during the 2023 season of Love Island, where she coupled up with Tyrique Hyde early in the series.
Their relationship faced several challenges, particularly during the Casa Amor twist, before they reconciled and ultimately reached the final.
The pair finished third in the competition, behind winners Jess Harding and Sammy Root.
Despite their strong showing on the programme, Thomas and Hyde ended their relationship approximately six months after leaving the villa.
Since then, Thomas has focused on expanding her modelling portfolio and strengthening her social media presence.
Her winter bikini campaign reflects a broader strategy of combining bold visuals with commercial endorsements, a formula that has proven successful for many Love Island alumni.
Industry observers note that former reality TV contestants often transition into influencer marketing roles, where distinctive imagery and consistent audience engagement are key.
Thomas’s snow-based bikini shoot demonstrates an understanding of this dynamic — blending seasonal contrast with beauty promotion to create shareable content.
As she continues to navigate both professional opportunities and public scrutiny, Thomas appears committed to maintaining her momentum in the fashion and beauty sectors.
Whether through high-impact photoshoots or brand collaborations, she remains a prominent figure among Love Island’s recent graduates.
With millions of viewers still following the franchise and its former contestants, Thomas’s ability to command attention — even in freezing temperatures — suggests her post-villa career is firmly on track.