Victoria Beckham has unveiled the relaunch of her Portofino ’97 fragrance, a scent originally inspired by a pivotal romantic trip with her husband, David Beckham.
The fashion designer and former Spice Girls star marked the return of the perfume with a series of striking promotional images that highlight both the elegance of the fragrance and the story behind its creation.
At 51, Beckham continues to expand her beauty empire under the Victoria Beckham Beauty brand.
The reintroduction of Portofino ’97 pays tribute to a sun-soaked getaway the couple shared in 1997 in the Italian coastal village of Portofino — a trip she has previously described as sealing their “unforgettable romance.”
The scent’s backstory traces back to the early days of Beckham’s relationship with David Beckham.
In interviews, she has recalled how the couple kept their romance private during its initial stages, often meeting discreetly away from the public eye.
In a past conversation with Vogue, Beckham reflected on the Portofino trip, describing vivid sensory memories — crisp white sheets, open windows, and the scent of the sea air.
Those details became the foundation for Portofino ’97, which she characterises as a citrus-woody fragrance designed to evoke Mediterranean warmth and intimacy.
The couple went on to marry in 1999 and now share four children: Brooklyn, Romeo, Cruz and Harper.
Over nearly three decades together, the Beckhams have become one of Britain’s most recognisable celebrity partnerships.
To accompany the relaunch, Beckham shared a series of campaign photographs shot by acclaimed fashion photography duo Mert and Marcus.
The visuals place her against a backdrop reminiscent of the Italian Riviera, reinforcing the fragrance’s coastal inspiration.
In one image, Beckham wears a plunging black dress featuring a thigh-high split, paired with minimal gold jewellery and black heels.
The setting includes blue water and lush greenery, subtly mirroring the Portofino landscape. Another photograph shows her seated in a white silk gown, with her diamond wedding ring prominently visible — a nod to the romantic theme underpinning the fragrance narrative.
A third promotional image captures her reclining on a sofa, styled with loose brunette hair and understated makeup.
The fragrance bottle itself, presented in a blue-toned design, appears prominently alongside her name and the Portofino ’97 branding.
Portofino ’97 is positioned as a premium fragrance within the Victoria Beckham Beauty collection. The 50ml bottle is typically priced at £170, while the 100ml version retails for £245.
The brand also offers several gift set options, including a duo set, a discovery set and a perfume-and-hand-cream combination.
In announcing the relaunch on Instagram, Beckham wrote: “PORTOFINO ’97 RETURNS. Crisp white sheets. Open windows.
The sea just beyond. Captured in a citrus woody fragrance.” She encouraged customers to discover the scent via the Victoria Beckham Beauty website and at her Dover Street retail location in London.
The relaunch has been met with enthusiastic reactions from fans and fragrance enthusiasts.
Many followers praised the scent’s longevity and seasonal appeal, particularly for summer wear. Comments described it as a standout perfume within the luxury market, with some customers noting repeat purchases.
Victoria Beckham Beauty has steadily grown since its launch, expanding beyond cosmetics into fragrance as part of a broader lifestyle strategy.
Industry analysts note that celebrity-founded beauty brands increasingly rely on authentic storytelling to differentiate themselves in a competitive sector.
By anchoring Portofino ’97 to a meaningful personal milestone, Beckham reinforces the emotional narrative behind the product.
The Portofino ’97 relaunch illustrates how Beckham continues to merge personal history with brand storytelling.
By revisiting a formative moment in her relationship with David Beckham, she transforms a private memory into a commercial yet carefully curated offering.
Nearly 30 years after that Italian escape, the fragrance’s return underscores both nostalgia and longevity — themes that resonate with long-time fans who have followed the couple’s journey from the late 1990s to today.
As Victoria Beckham Beauty continues to evolve, the relaunch signals a strategic focus on heritage-driven luxury products that blend fashion, fragrance and personal narrative.