The US Open has become a social media hotspot. Meet the influencers sharing tennis, fashion, lifestyle and tournament moments with millions of fans.
The US Open has once again become a major meeting point for tennis stars, celebrities and social media personalities, with a growing group of influencers attracting plenty of attention around Flushing Meadows.
The tournament has reportedly welcomed a large number of influencers this year, with around 100 social media personalities receiving accreditation.
But their presence has also sparked debate among some tennis players, who believe visitors should respect the traditions and etiquette associated with the sport.
Among those to comment on the issue is Coco Gauff, who acknowledged that influencers can help tennis reach a younger and wider audience, while stressing that guests should still follow the established rules of the game.
“I definitely think it’s cool to have a new demographic,” Gauff said, while emphasizing the importance of respecting tennis etiquette.
Eliza Wastcoat
London-born Eliza Wastcoat has established herself as a digital strategist and fashion-focused creator, with her Instagram account attracting almost 80,000 followers.
Through her social media presence, Wastcoat regularly discusses tennis fashion, player outfits, brand collaborations and the latest trends surrounding major tournaments.
Her content includes The Fashion Edit, where she offers her perspective on court style and collaborations involving major fashion and sports brands.
Wastcoat also has a unique connection to Wimbledon. She previously worked as a ball girl at the tournament for two years before returning as a supervisor for its Ball Boys and Girls program.
That connection could potentially give her a different route into the tournament despite the reported changes surrounding influencer access.
Remi Bader
American creator Remi Bader has built a huge following through relatable fashion and lifestyle content.
The 31-year-old became particularly well known for her “realistic” clothing haul videos, which challenged the polished image often associated with social media fashion content.
Bader is also a curve model, entrepreneur and body-image advocate.
Her influence has earned her recognition from major industry lists, including Forbes’ 30 Under 30 and the TIME100 Creators List.
In 2025, she expanded her connection to the fashion world even further when she made her Sports Illustrated Swimsuit catwalk debut.
At the US Open, her presence adds another layer of fashion and lifestyle coverage to the tournament’s increasingly social-media-driven atmosphere.
Erika Priscilla
With approximately 1.2 million TikTok followers, Erika Priscilla has become one of the more recognizable comedy creators associated with the event.
Her videos cover everyday situations, workplace humor, beauty and hair culture, as well as funny moments involving her family and partner, Scotty.
The 27-year-old creator also regularly celebrates her Dominican heritage, incorporating aspects of her background into her online content.
More recently, Priscilla has expanded beyond social media and into acting.
She has appeared in independent productions including The Kouncil and Killer Piñata, adding another dimension to her growing entertainment career.
Serena Kerrigan
New York creator Serena Kerrigan, better known to many followers by her initials SFK, has developed a reputation as the “Queen of Confidence.”
The 32-year-old has built her personal brand around dating, relationships, confidence and modern New York life.
She is also the author of Let’s F**ing Date*, a book that reflects the direct and humorous approach that has become a major part of her online identity.
Kerrigan’s entertainment ambitions have also taken her toward television.
She has worked on a semi-autobiographical series titled Older, Hotter, Wiser, further expanding her career beyond social media.
Isabella Lauren
Isabella “Isy” Lauren has built a substantial following across TikTok and Instagram, where she shares lifestyle-focused videos with an emphasis on wellness and everyday routines.
Her content frequently features “day in the life” videos, morning fitness routines and healthy-living updates, giving followers a glimpse into her lifestyle.
The 25-year-old has attracted partnerships with brands in the fitness and wellness space, including collaborations involving Reebok, Bloom Nutrition and VSX.
Lauren is also the founder of Got My Girls NYC, a community platform designed to connect and empower young women in New York City.
Her combination of lifestyle content, fitness and community-building has helped her establish a presence well beyond traditional influencer marketing.
Madison Appel
Madison Appel brings something different to the influencer lineup because her connection to tennis goes well beyond social media.
The private tennis coach grew up in the Hamptons and began playing the sport at just four years old. She later competed in Division I collegiate tennis for Indiana University Athletics.
During her college career, Appel earned All-Big Ten honors in 2018 and recorded 78 singles victories and 100 doubles wins.
Her social media career has since taken off, with her content combining tennis training, lifestyle videos and popular “Get Ready With Me” posts.
The 29-year-old’s growing profile has also led to representation by WME Sports, one of the major agencies in the sports and entertainment world.
Gabby Gonzalez
Gabby Gonzalez is another creator who has attracted attention for her social media presence as well as serious legal news surrounding her.
Before her arrest, Gonzalez had reportedly built a following approaching one million across TikTok and Instagram.
Much of her earlier content focused on outdoor living, lifestyle and motherhood, including posts featuring her young daughter.
In May, Gonzalez was arrested and charged in connection with an alleged dark-web murder-for-hire plot involving her former boyfriend, Jack Avery, a former member of the pop group Why Don’t We.
The allegations remain legal claims, and Gonzalez is entitled to the presumption of innocence unless proven guilty in court. If convicted, she could face a lengthy prison sentence.
Hailee Wilkes
Nashville-based Hailee Wilkes has combined a professional legal career with a growing presence as a lifestyle creator.
The 29-year-old works as an attorney while also producing videos covering fashion, books, travel, motherhood and everyday life.
Her social media content frequently features her son Gaines, family activities, lake outings and self-care routines.
Wilkes has also moved into fashion collaborations.
Earlier this year, she launched the Hailee x Mumu collection with fashion brand Show Me Your Mumu and has worked with Ralph Lauren.
Her ability to combine her career, family life and fashion interests has helped her carve out a distinctive niche online.
What Are the Influencers Doing at the US Open?
While the debate about influencer access continues, many of the creators attending the US Open have been sharing their experiences from Flushing Meadows with their followers.
One of the biggest recurring features has been the tournament’s signature cocktail, the Honey Deuce.
The drink has become closely associated with the US Open and has been heavily featured across social media throughout the tournament.
Morgan Riddle, the former girlfriend of tennis star Taylor Fritz, has also helped keep the cocktail in the social-media spotlight, with other influencers following the trend.
The Honey Deuce traditionally combines vodka, lemonade and raspberry liqueur, with honeydew melon balls used as a distinctive garnish. At the US Open, Grey Goose is the official vodka associated with the cocktail.
For influencers, the drink has become more than just a refreshment. It has turned into another piece of US Open culture that can easily be photographed, shared and turned into social content.
As the tournament continues, the presence of influencers is likely to remain a talking point. Their growing role highlights the changing relationship between professional tennis, celebrity culture and social media — even as players and tournament organizers continue to debate where the line should be drawn.